We are audio

New Competition in the Audio Market

Since the “Golden Age of Audio” was introduced, audio offerings have become the new leading media. The fact that everyone consumes audio via their smartphone – be it as a podcast, as an audio book or as their own playlist via the trusted streaming service – is causing the audio offering to grow rapidly.

The actual audio medium, radio, has thus faced competition – not only from the traditional media industry, but also from companies that are completely new to the terrain. In this session, four representatives of these “newcomers” explain the strategy behind their audio commitment.


Jessica Abt

Chefredakteurin, Daimler-Podcast Headlights und Daimler Blog

Rolf Kosakowski

Geschäftsführer & Inhaber, KB&B - Family Marketing Experts

Alexander Stigler

Brand Manager, Deutscher Sparkassen- und Giroverband

Wrap Up

Martin Liss

Management Consultant & Business Developer