Series Trends in Europe

Discussing the Future of Serial Storytelling

From producers and writers trying to find a unique voice in a increasingly busy market to buyers looking for the next big hit, from commissioning editors wanting to stay one step ahead of audience tastes to analysts interpreting the shifts in preferences of a demographically diversified viewership – major decision-makers are adapting to the quickly changing face of the market for serial storytelling. Ranging from fresh takes on stale genres by focussing on local flavors to plotting new strategies for ambitious international coproductions or aiming for an open-minded global audience the search for upcoming trends has become more important than ever. As entrenched players lose their grip on the market and new disruptive forces dictate new rules the outlook to the future of drama series seems essential for success.

After an short introduction by Seriencamp’s co-founder and programme director Gerhard Maier and an impulse keynote by Dr. Florian Kerkau from Goldmedia on viewing trends, viewership shifts and most successful shows , three guests will share their perspectives during a panel discussion hosted by Ben Harris (Head of Programme SERIAL EYES).

Keynote Speech

Gerhard Maier

Founder and Programme Director at Seriencamp


Dr. Florian Kerkau

CEO Goldmedia Custom Research


Hyppe Salmi

Producer YLE (Finnland)

Harold Valentin

Mother Productions

Oliver Vogel

Bavaria Fiction

Ben Harris

Head of Programme SERIAL EYES