Engage and Monetize in a competitive market:

Experiences of Innovation Acceleration and Efficiency of Delivery

In an increasingly competitive and global media market, we are seeing market leaders joining forces to target wider audiences and to launch compelling new services. The media industry is aware of the potential of interactivity, participation and personalization of content to drive user engagement, segmentation and monetization.

This panel brings together experts from the broadcasting and publishing markets, who will share their experiences on the launch and running of compelling video-centered services, focusing on business drivers as well as the effective introduction of innovative technology enablers and the efficiency of delivery and operations on a global scale. Particular attention will be devoted to the impact of AI/ML, HbbTV/ATSC3.0, Cloud, DevOps, Big Data, Advanced Analytics.

Lecture

Riccardo Botta

Director Production & Creative Hub, Sky Italia

Conte Andrea

Head of Product Development and Data, Publitalia 80’

Peter Fregelius

Head of TV & Entertainment, Swisscom AG

Francesco Moretti

Deputy CEO, Finconsgroup

Dr. Tanja Prinzessin zu Waldeck

COO, BurdaForward

Host

Dr. Jörn Krieger

Media Journalist

English