Creating a new digital listening habit

With 70% of Swedes still tuning in to the Sveriges Radio, the Swedish public service broadcaster, every week the analogue listening habit seems to be thriving. Establishing a relationship like that in the crowded context of talking speakers, wireless headphones, cars that drive themselves and kids who dance to Fortnite is what could keep Simon Gooch awake at night. Does it?

In his keynote speech Gooch talks about his role as Head of Insights and Industry Relations at Sveriges Radio and what radio can learn from other industries.


Simon Gooch

Head of Insights & Industry Relations, Sveriges Radio


Daniel Fiene

Journalist & Moderator, Rheinische Post & Deutschlandfunk Nova