Content production and audience engagement of the future:

what media can learn from the gaming industry

The media landscape has been experiencing an almost unprecedented period of change. The shift towards streaming, already in full flow before the pandemic, has accelerated even faster than anticipated, while the gaming industry has brought entirely new ways of creating and delivering content into the wider industry. The influence of these and many other disruptive forces within media is challenging organizations to rethink the way they work and to differentiate.

In this session, Simon will provide examples how media companies can innovate with future methodologies and processes which have proven success in the gaming Industry.



Simon Crownshaw

Chief Technology Officer Media and Entertainment, Microsoft