YouTube and Netflix, but increasingly also Facebook, Amazon and Instagram dominate the use of moving images and dictate the rules. They gather the audience together and can lure them with reach and budgets. Thanks to large development teams, they become a de facto infrastructure, since only the large platforms can ensure distribution across all devices. This position leads to difficult decisions for broadcasters and providers: To be visible, a presence is advisable – which in turn strengthens the platforms further and weakens their own offerings. Which strategies for a self-determined digital ecosystem are promising? What are the ways out of dependency? Can a way out be found with the help of a national or even European ecosystem?
Managing Director, Flying Eye
Secretary General and Commissioner for European Development, ARTE
Managing Director, in a nutshell – kurzgesagt
Executive Creative Director, Spark Reply
Senior Director Corporate Legal and Regulatory Affairs GSA, Discovery
Founder and Chief Editor, Deine Korrespondentin