Solutions to the platform dilemma

strategies for a self-determined digital ecosystem

YouTube and Netflix, but increasingly also Facebook, Amazon and Instagram dominate the use of moving images and dictate the rules. They gather the audience together and can lure them with reach and budgets. Thanks to large development teams, they become a de facto infrastructure, since only the large platforms can ensure distribution across all devices. This position leads to difficult decisions for broadcasters and providers: To be visible, a presence is advisable – which in turn strengthens the platforms further and weakens their own offerings. Which strategies for a self-determined digital ecosystem are promising? What are the ways out of dependency? Can a way out be found with the help of a national or even European ecosystem?


Kemal Görgülü

Managing Director, Flying Eye


Marysabelle Cote

Secretary General and Commissioner for European Development, ARTE

Philipp Dettmer

Managing Director, in a nutshell – kurzgesagt

Layla Keramat

Executive Creative Director, Spark Reply

Stephanie Struppler

Senior Director Corporate Legal and Regulatory Affairs GSA, Discovery


Pauline Tillmann

Founder and Chief Editor, Deine Korrespondentin