Ashu Behl

Ashu Behl is a senior media-tech and growth leader with deep experience building and scaling digital consumer businesses across content, strategy, monetization, and international expansion. He currently leads Pocket FM’s business across Europe, where he has been responsible for building new markets, scaling operations, and driving growth across key geographies. At Pocket FM, Ashu has played a pivotal role in establishing and scaling the company’s European presence, growing the region to $40 million in ARR while leading market expansion across multiple countries, including the successful launches of Germany and France. His work sits at the intersection of AI, content, and business scale. He has helped drive AI-led innovation within Pocket FM by partnering closely with product and technology teams to build and operationalize AI-powered capabilities for content localization, quality enhancement, and creative scalability across European languages. This has enabled faster market entry, better localization quality, and more efficient scaling of content supply for new audiences. Before leading Europe, Ashu held leadership roles across Pocket FM’s India and US businesses, where he helped scale core content categories during a period of rapid growth. Prior to Pocket FM, he held strategy and consumer insight leadership positions at ZEE and Viacom18, where he worked on growth strategy, audience understanding, and business transformation across large media platforms. He began his career in analytical and strategy-focused roles in financial services, bringing a strong commercial and data-driven lens to every stage of his leadership journey. Ashu is known for combining strategic clarity with execution intensity, and for building businesses that sit at the convergence of consumer insight, technology, and content innovation. His work today is especially focused on how AI can unlock scale in content creation, localization, and user growth in global entertainment businesses.