MEDIENTAGE MÜNCHEN 2019 gives space to social networks and the changes that Facebook, YouTube, Instagram and Co. bring with them: Soheil Dastyari will open the SOCIAL MEDIA TRACK presented by FACEBOOK on Friday. The Territory CEO outlines his brand vision for the digital age. He shows how it works and what advantages it has for advertisers.
A “How to” by Facebook Partner Solutions Manager Maximilian Struller follows. His motto: “How to build your audience with Facebook Video”. Moving images are trendy on the Social Web; Patrick Weinhold gives an insight into “The Social Media Strategy of the Tagesschau”. The head of Social Media at ARD-aktuell in Hamburg heads the youngest team within the “Tagesschau” editorial team.
Ayla Mayer, Head of Social Media at Spiegel Online, talks about “I’m only here because of the comments – Social networks in online journalism”. Vertical media on Instagram and IGTV” is the topic of the SOCIAL MEDIA TRACK of #MTM19 Heiko Hebig, Partnership Manager for Northern Europe at the Facebook subsidiary.
The afternoon belongs first to the founder Sven Wedig of full board media and its impulse lecture All eyes on Influencer marketing. Dirk von Gehlen will lead over to a concluding discussion round about the SOCIAL MEDIA TRACK presented by FACEBOOK. The head of Social Media/Innovation at the Süddeutsche Zeitung takes a – quite cheerful – look behind the scenes at TikTok. One of his findings about the video portal is: It’s about telling jokes…