The Podcast Atlas
What the Data tells about Usage, Reach and Engagement
EN
We still say “podcasting” like it names one thing. It doesn’t anymore. Audio, video, clips, social, and the newsletters that tie it all together have become a set of connected places an audience moves through, with the creator at the center of it. The Podcast Atlas is the first study to map that whole space and look at the job each part actually does. It treats podcasting as a federation of interconnected creator-led experiences, held together by the creator, not by any single platform. It’s an independent look at how U.S. audiences use the ad-supported creator and media platforms they already live in.
We still say “podcasting” like it names one thing. It doesn’t anymore. Audio, video, clips, social, and the newsletters that tie it all together have become a set of connected places an audience moves through, with the creator at the center of it. The Podcast Atlas is the first study to map that whole space and look at the job each part actually does. It treats podcasting as a federation of interconnected creator-led experiences, held together by the creator, not by any single platform. It’s an independent look at how U.S. audiences use the ad-supported creator and media platforms they already live in.
