The New IP Playbook
How New Technologies and Cross-Industry Collaboration Across Film, Animation, Games and XR Are Shaping the Future of IP
EN
Successful IP today is shaped by more than creative ideas alone. Collaboration across film, animation, games and XR, together with the growing influence of AI and other emerging technologies, is changing how stories are conceived, developed and brought to audiences. Our panel brings together experts with different perspectives to discuss how these changes are influencing creative development, production and business strategies. We will explore what makes an IP ready to grow, when cross industry collaboration creates real value and why not every story needs to expand beyond its original medium.
Successful IP today is shaped by more than creative ideas alone. Collaboration across film, animation, games and XR, together with the growing influence of AI and other emerging technologies, is changing how stories are conceived, developed and brought to audiences. Our panel brings together experts with different perspectives to discuss how these changes are influencing creative development, production and business strategies. We will explore what makes an IP ready to grow, when cross industry collaboration creates real value and why not every story needs to expand beyond its original medium.
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