Who Owns Audience Value?

As audience attention fragments across streaming, social platforms, cinema and transactional viewing, the media industry is entering a new phase - one where reach remains critical, but increasingly works as part of a broader flywheel encompassing monetisation, discovery, data and direct audience relationships.

This panel explores how AI, platform dynamics, behavioural insight and local market expertise are reshaping audience value across every entertainment window. It examines the evolving economics of the screen ecosystem, the new opportunities created through interdependent windows and consumer choice, and how engagement in one channel can amplify value across another. Ultimately, the discussion asks where influence now sits, how value is created and sustained, and who will own the audience relationship in the future media landscape.