MTM Special AI & MEDIA
Navigating the Shift - What Determines the Future of Moving Image in the AI Era
EN
The film and television industry is facing a fundamental shift. Driven by rapid technological leaps, changing viewing habits, and cost pressures, it is no longer enough for TV broadcasters, streamers, and production houses to use artificial intelligence merely as a tool for efficiency. It is about nothing less than economic and creative survival in a global market. What does AI-powered production of tomorrow actually look like in practice? Drawing from the perspective of Utopai Studios, this talk highlights the decisions that truly matter now. Where do long-term investments in AI infrastructure, workflows, and talent really pay off, and which trends will prove to be short-lived hype? A realistic look at the interplay between human creativity and generative technology.
The film and television industry is facing a fundamental shift. Driven by rapid technological leaps, changing viewing habits, and cost pressures, it is no longer enough for TV broadcasters, streamers, and production houses to use artificial intelligence merely as a tool for efficiency. It is about nothing less than economic and creative survival in a global market. What does AI-powered production of tomorrow actually look like in practice? Drawing from the perspective of Utopai Studios, this talk highlights the decisions that truly matter now. Where do long-term investments in AI infrastructure, workflows, and talent really pay off, and which trends will prove to be short-lived hype? A realistic look at the interplay between human creativity and generative technology.
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