Since its foundation in 1948, the Association of Magazine Publishers in Bavaria (VZB) has had the main task of supporting Bavarian publishers in fundamental entrepreneurial challenges. The VZB is one of the supporting associations of the VDZ, the Association of German Magazine Publishers. The aim of their activities is to maintain a fair political and economic framework for the magazine press in Europe, to expand the quality of the media and to maintain freedom of the press as a social basis.