During MEDIENTAGE MÜNCHEN digital, top-class speakers share their practical know-how and give insights on topics such as digital transformation, music streaming and much more in exclusive masterclasses. All conference ticket holders can participate.

The first 20 participants who log in to a masterclass can interact with the speakers in sound and vision. All other participants are pure spectators who can contribute their questions via chat.

A masterclass lasts between 60 and 90 minutes.


The masterclasses are supported by:


The masterclasses at a glance (will be continuously updated):

Tuesday, October 27

10.00-11.30 am

Growth with M&A –
These valuation, accounting and tax aspects must be observed.


10.00-11.30 am

Young streaming platform meets Influencer
How a format around social media stars can be successful
with Thomas Münzner, Director Content Acquisition & Original Production JOYN

11.30 am-1 pm

TikTok for companies - hype or huge potential?
with Thomas Hutter, CEO Hutter Consult

11.30 am-1 pm

The bouncer for digital publishing = The IAB TCF v2 Framework
Dos and Dont's in the new set-up

with Heiko Staab, Director Business Development & Co-Founder Traffective

11.30 am-1 pm

Corporate Podcast - The Audio Trend 2020
Ralf Podszus, Head of Digital Audio PODEVER

Wednesday, October 28

10.00-10.45 am

Digital craft with heart:
Stream development of the ANTENNE BAYERN Group


10.00-11.30 am -
an intensive exchange with tips, experiences and answers!

by Mission Female

10.00-11.30 am

Interaction in the new SWR3 App - In which direction does the radio of the future develop? 
with Christian Hufnagel, Speaker Central Program Tasks, SWR audio lab

11.30 am-1 pm

In 5 steps to the format:
How to (re)set up a SoM account!

with Daniela Woytewicz, Head of Formatentwicklung & Projektmanagement WDR (funk)

11.30 am-1 pm

Digital Leadership – Living leadership in digital times
with Christiane Brandes-Visbeck, Geschäftsführende Gesellschafterin Ahoi Innovationen

Thursday, October 29

10.00-11.30 am

Kooperation oder Konkurrenz?
Wie klassische Medienhäuser den Trend Influencer Marketing am besten anpacken
with Simon Staib, Co-Founder & CPO eqolot

10.00-11.30 am

The dpa Audio-Hub
with Theresa Rentsch, Head of Product Management at dpa

11.30 am-1 pm

Act like a Creator!
How YouTube ticks - Brand strategy and format development for YouTube

with Till Uhrig, Head of Video Content/Creative Director TERRITORY

11.30 am-1 pm

How to win viewers and users for streaming, music and TV
Current trends in user behaviour for media products as well as practical examples and best practices on how providers can find new users and retain existing ones in the era of Covid-19
with Joel Berger, Industry Leader Media & Public Google Germany

by Google

Friday, October 30

10.00-11.30 am

Lessons learned from the Covid-19 crisis for the media industry and your finance departments
What needs to be done now?

Use Process Mining to manage financial processes efficiently and effectively!
by KPMG/Celonis

10.00-11.30 am

From media house to audio player
How does the transformation from core business to podcast work?

with Mirijam Trunk, Audio Alliance

10.00-11.30 am