The first issue of #MTMdigitalks, the new online series of MEDIENTAGE MÜNCHEN, focuses on how the media industry deals with the current corona pandemic situation.
The demand for information and entertainment, especially on digital channels, has rapidly increased in recent weeks. Media houses are currently benefiting from rapidly growing digital reach. With digital innovations to the enormous demand of their audiences for new, targeted information offerings tailored to the situation, they responded impressively quickly and flexibly . Thus, the corona crisis has the effect for media makers of rapidly pushing forward innovative formats. Challenges such as collapsing advertising revenues and the switch to remote work are also causing many media makers to adapt their work structures, offers and revenue models within a very short time. This is a learning phase from which they can benefit even beyond the crisis and which can mean a major push towards sustainable future viability.
What can media providers do to make this happen? What could the media business look like after the pandemic? Which opportunities will arise from this crisis and how can the media industry handle it responsibly?
In the live stream on 7th April, decision-makers from TV, print, radio and online companies will present via video conference what the situation actually looks like for their companies and what lessons and solutions they have already developed in this context.
All presentations and interviews can be found on our YouTube channel.
Please note that the presentations and interviews are in German.
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|3:30 p.m.: Siegfried Schneider (President of Bavarian Regulatory Authority for New Media, BLM) and Stefan Sutor (General Manager, Medien.Bayern GmbH)
|3:40 p.m.: Klaus Böhm (Media & Entertainment Lead, Deloitte)
Adjusted media use in times of the pandemic: results of Media Consumer Survey 2020 – information and conversations during the corona crisis
|3:55 p.m.: Thomas Hinrichs (Information Director, Bayerischer Rundfunk)
Credibility, reliability, transparency – how to create direction as a partner of the people
|4:10 p.m.: Anita Zielina (Director of Innovation and Leadership, Craig Newmark Graduate School of Journalism, CUNY)
How media houses can use corona as a sustainable innovation boost – a look at the USA
|4:25 p.m.: Jochen Wegner (Editor-in-chief, ZEIT ONLINE)
Which type of journalism does corona need? About appropriate content strategies and the remote editorial office
4:40 p.m.: Eva Schulz (Deutschland 3000 / funk)
|4:55 p.m.: Henrik Pabst (General Manager/CCO Entertainment, ProSiebenSat.1 TV Deutschland)
Between conversation and informationen: how private TV channels adjust their program (Interview)
|5:10 p.m.: Frank Vogel (General Manager G+J e|MS / CMO Ad Alliance)
Together against corona – how good brand communication works in a time of crisis (Interview)
|5:25 p.m.: Hazel Brugger (Stand Up Comedian and Moderator)
The virus in the mediea industry in plain language (Interview)
|Moderation: Michael Praetorius (General Manager, NOEO)|