This year, KPMG presents two expert sessions at the MEDIENTAGE dealing with various trends and challenges in the media industry.
One is the panel on “Digital first or digital only?” on Wednesday (27.10.2021 / 14:15 -14:45). Here, future scenarios and promising digital strategies for the publishing industry will be discussed. During the panel “Reader Revenue” on Thursday (28.10.2021 / 17:35-18:05) we will discuss measures and success factors for expanding direct customer revenues in the media industry.
Media companies increasingly have to increasingly position themselves as multimedia providers and distribute their content across different channels, platforms and screens. A dual strategy of traditional and digital content is essential for most media companies. Diversification of business activities is also becoming important to a greater extent. A decisive success factor for the future is and remains the quality of what is offered in terms of content and entertainment. With professional and trustworthy content, media companies can strengthen their market position.
KPMG is a corporate network with around 227,000 employees in 146 countries and territories. In Germany, too, KPMG is one of the leading auditing and consulting firms, with around 12,500 employees in 26 locations.
We have specialised in key sectors of our economy. KPMG’s media specialists support you in successfully mastering the current and future challenges for your company.