On site
21. October 2021
Innovation study 2021
15. November 2021

Meet our Partners: Discovery

What will you be presenting at the hybrid MEDIENTAGE?

After we used the virtual entrance area for branding as a partner of the digital MEDIENTAGE last year, we are pleased to be able to present ourselves again this year, at least in part, in real terms. In addition to the start page branding, we will be one of the sponsors and hosts of the evening event at the “Get together” event on 25 October. On site, we will surprise with a large-scale aquarium projection and set up a Discovery Bar, which will be used as a meeting point for networking. In the digital area, visitors can experience Discovery programmes in the binge boxes on the Medientage online platform: “SchleFaZ”, “Arabella’s Crime Time” and “Tuning Trophy Germany” invite you to stay here and enjoy the entertainment. In addition to these brand presentations, visitors to the Medientage should not miss the Key note by Discovery CFO Dr. Gunnar Wiedenfels at the Medientage Summit on 25 October and the panel “Where is the money? The future of media revenue models” with Discovery Managing Director Susanne Aigner on 26th October from 2.10 pm.  It will also be exciting when Susanne Aigner discusses the topic “Diversity desired – How media makers can implement diversity in their companies” with Boussa Thiem, among others, on 28th october from 16.35 pm.

What can visitors to the hybrid MEDIENTAGE look forward to?

We are again looking forward to innovative speakers and discussions on current topics of our industry. A real highlight will certainly be the encounters in the new congress location in the Isarforum and Deutsches Museum, not far from the German Discovery offices in the center of Munich. Our industry thrives on exchange: all the better if it can take place in Munich in part in real life!

The 35th MEDIENTAGE MÜNCHEN is themed New Perspectives and looks ahead to the time after Corona. One thing is clear: the media have long been in a transformation process in which digitisation is setting the pace. The pandemic has accelerated this process even further. How do you see it? Is there a new beginning after the pandemic?

The relevance of television and moving images experienced another incredible boost during the crisis – people’s need for information, but also for variety and entertainment was and is enormous. In times when other forms of entertainment and leisure activities were no longer available, television became a kind of substitute for all the things that could no longer be experienced in real life – a “window on the world”, so to speak.

At the same time, traditional linear programs on the big screen have also seen a significant increase in usage. The pandemic has thus once again made clear to all target groups the importance of TV as a medium of information and entertainment.

For Discovery, it paid off that we were already very well positioned digitally before the pandemic. This applies, for example, to the first broadcast of the Olympic Games in the summer. Eurosport’s concept was more dynamic and faster than previous Olympic broadcasts. Especially in the digital sector, we tapped into a new target group that did not follow the Olympics in a linear way and had now discovered the sporting event for themselves.

Regardless of the distribution channels: The stories we tell are met with great interest by the viewers. That is why we will continue on this path across all of our brands and channels in 2022.