New Perspectives
16. March 2021


How media benefit from the digital boost

The Corona pandemic caused a big push in terms of digitalisation. Innovative ideas, projects, strategies and business models emerged from the predicament. Find out how media can benefit from the digital boost at the MEDIENTAGE Update on 27 April 2021 – online only!

In talks and with the help of best cases, the MEDIENTAGE Update shows various ways in which digitalisation can act as a driver in the media industry. In addition, you can deal with topics hands-on in various master classes.

Notice: The event will be held in German.

Register now for free:






Subject to change without notice

2:00 p.m.


2:05 p.m.


2:15 p.m.

How do media benefit from the digital boost?
Learnings and impulses for media companies

News & Information 


2:55 p.m.

Presentations and Q&A
Best Cases TV & Sports

  • The new generation of sports reporting: How does digitalisation make the impossible possible?
    Charly Classen, EVP Sports, Sky Germany
    Alessandro Reitano, SVP Sports Production, Sky Germany

  • eSportsONE – Insights into the pan-European broadcasting project
    Andreas Gerhardt, Director Distribution/Regulation Sport1

3:25 p.m.

Presentations and Q&A
Best Cases Radio & Audio

  • Germany in the Audio Boom: How Podcast & Co. perform.
    Mirijam Trunk, Managing Director Audio Alliance
  • "Kauft’s daheim” - the OnAir initiative for regional shopping
    Vasco Winkler
    , Head of Digital Corporate Development (CDO) at Antenne Bayern, and Stefanie Zormaier, Managing Director Operations, Marketing, IKT at vbw – Vereinigung der Bayerischen Wirtschaft

3:55 p.m.

Next Generation Audience: What do young target groups want and how do you reach them?

  • Mirko DrotschmannAuthor, Producer and Moderator
  • Inger PausManaging Director Vodafone Institut for sosciety and communication, Chairperson Management Vodafone Stiftung Germany

4:15 p.m.

Diversity as a corporate goal

4:25 p.m.

Presentations and Q&A
Best Case Advertising

  • How advertising platforms, media houses and viewers benefit from smart advertising technologies
    Nicole Agudo Berbel, Managing Director and Chief Distribution Officer Seven.One Entertainment Group

4:40 p.m.

Presentations and Q&A
Best Case AI

  • Next Level Journalism - the AI + Automation Lab of Bayerischer Rundfunk
    Uli Köppen, Team Lead BR Data, Bayerischer Rundfunk

4:55 p.m.

Preview of the event year of MEDIENTAGE & Wrap up

5:00 p.m.

Masterclasses for the industry & digital networking

  • Future of TV and Video Revisited
    Four extreme but entirely plausible scenarios provide an outlook on the TV and video landscape in 2030. The pandemic has recently accelerated the dynamics of change in the moving image market even further. The scenario analysis illustrates different possible courses of action with which established providers can meet the challenges posed by global, digital platform operators.
    Klaus Böhm, Media & Entertainment-Lead, Deloitte
  • Content Creation - what will the entertainment world of tomorrow look like?   
    Elke Walthelm, Executive Vice President Content Sky Germany & Managing Director NBC Universal Global Networks Germany
  • 5G campus networks: the game changer for media production
    Media Broadcast has been operating a 5G standalone campus network since the end of 2020: find out the findings and results of the first tests and get a first-hand outlook on the possibilities today and in the future.
    Daniel Wolbers, Head of Bid & Solution Management, Media Broadcast
  • Talking with the audiences and not just to them: New content journeys through AI and speech
    Learn how Microsoft is helping the world's leading media companies make content accessible with the help of voice assistants and AI tools, revolutionising the customer and content journey. Practical examples will be used to illustrate the areas of application of Microsoft AI services and provide an outlook on further developments in this environment.
    Jonas Lochny, Media Account Technology Strategist and Julian Rudolph, Azure Data & AI Lead Media, Microsoft