Welcome to the Media Saloon: From 24 to 26 October 2018, the MedienCampus Bayern and its members will be all about the Wild West. The original carriage from the “Bullyparade – the Film” by Michael Bully Herbig stands in the entrance area. Lectures and discussions on media innovations will be held in the saloon. And for relaxation at the Expo there is not only a kicker, darts and henna tattoos. Media managers, journalists, students and pupils can also – as befits the Wild West – actively participate in bullriding.

The media industry with journalism, film, games, media technology, media informatics and media management is not only as wild as the West. Thanks to Virtual Reality, Social Media, Artificial Intelligence and Blockchain, there is also a gold-rush atmosphere. There is a continuous programme on all three days: on Wednesdays and Thursdays especially for students (10 a.m. to 6 p.m.), on Fridays especially for pupils (9 a.m. to 3 p.m.).

The MedienCampus Bayern, supported by the Bavarian State Chancellery, is the central association for media education and training in Bavaria with 120 members. Its members include media companies such as Bayerischer Rundfunk, Bavaria Film and ProSiebenSat.1 as well as numerous universities, colleges and academies. They present themselves and their media projects at interactive stands on the MedienCampus. At the Ansbach University stand, for example, you can find tips and tricks on video editing, the University of Würzburg is setting up a VR area, the Technical University of Nuremberg shows how newsgames work, and Bavaria Film is shooting a “Medientage-Tatort” with students.

If you register online by Friday, October 19, 2018, your ticket to the Expo and the Media Campus is free of charge. Once again this year there will be free bus excursions for students from all over Bavaria to the Media Days. Where to find the media saloon this year? Seen from the entrance at the very other end in Hall C6 at the Munich Trade Fair Centre.

Programme, registration and contact details:



“Get into the media!” – A boxing ring became the central stage on which not only sporting fights but also verbal fights about the future of the media and entry into the media industry were held. Around 3000 students and pupils from all over Bavaria came to the MedienCampus hall over the three days, where topics such as social media, virtual reality and artificial intelligence dominated the stage and workshops.