Immersive Media


VR, AR und 360° to experience – presented by MedienNetzwerk Bayern

Whether mixed reality smart glasses or VR-PlayStation, HoloLens or holodeck – new technologies and devices are constantly improving the market of Virtual Reality and Augmented Reality as well as of 360° media. In the form of video and games, yet also simulations and industrial applications, more and more VR and 360° contents find their way onto the mass market. And there is no end of the boom in sight. Due to new technical possibilities in the field of volumetric capturing or AI it’s even spurred on.

Many firms and media companies have already gained experience with the development of 360° formats for their portfolio, journalistic media offerings as well as communication and marketing.

In the Immersive Media Area at MEDIENTAGE-Expo, leading technology providers present their latest devices. Media professionals invite to try out their immersive experiences and test AR applications. Visitors can try out immersive technologies and media directly here and meet contact persons from the companies.


IMMERSIVE MEDIA DAY – the conference on VR, AR and 360° on Thursday, 25th October 2018

In addition to the area, there will be another stage program for VR, AR and 360° at the Expo: Here, leading experts and strategists from various media industries will provide an update on current trends and strategies and show their business models and product innovations around VR, AR and 360°.

In the Expo programme and on the website of the MedienNetzwerk Bayern you can find the programme of the Immersive Media Day 2018!


Immersive Media Area and Day is a project of MedienNetzwerks Bayern.


Jacqueline Hoffmann
Phone +49 89 68 999 240
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