Bernd Reichart

Bernd Reichart is CEO of A22 Sports Management. He was previously CEO of RTL Deutschland, one of Europe's leading private broadcasters. He was also a member of the Group Management Committee of Bertelsmann, a media, services and education company operating in around 50 countries. Previously, he was CEO of the German television channel VOX, where he launched some of the most successful programmes in the channel's history. Before joining RTL, he was Managing Director Multichannel for a portfolio of free TV channels at the Spanish media company Antena 3 (now Atresmedia). He began his professional career at the leading sports marketing agency SPORTFIVE. In a career spanning more than 20 years, Bernd has held strategic and operational responsibility in the areas of broadcast and pay-TV, streaming, content production, buying and selling sports rights as well as advertising technology and sales.