Alexandra Haderlein

Alexandra Haderlein stands for female leadership and a new approach to local journalism: she is the founder and managing director of Relevanzreporter Nürnberg, a constructive, non-profit, participatory local media outlet offering digital content and analog live events. The vision: local journalism that involves everyone, brings communities back into dialogue with each other, and thus ensures transparency and new trust in the media and democracy—a response to media disenchantment and disengagement. The Nuremberg native initially spent 14 years as an editor at a traditional daily newspaper and was a scholarship holder at City University New York, the Hamburg Media School, Media Lab Bayern, and the EU funding program “Stars4Media.” Her experiences there had a significant influence on the founding idea of Relevanzreporter – and this, in turn, influenced journalism beyond that: with Danish media partners, for example, they brought the approach of constructive journalism to German local journalism in a new and comprehensive way in 2020: What could a local media offering that only reports constructively look like? The answer was Relevanzreporter. Alexandra Haderlein is also a lecturer in community-based, constructive journalism and digital journalism at Georg Simon Ohm University of Applied Sciences in Nuremberg and Ansbach University of Applied Sciences. She also provides consulting services and in-house training on these topics to publishing houses upon request. To empower young journalists and aspiring entrepreneurs and to strengthen diversity in the media, she has also been involved in various associations and organizations for many years, including the Bavarian/German Journalists' Association, the Nuremberg Press Club, the mentoring program of Jugendpresse Deutschland, and the New German Media Makers in Nuremberg.