Jan Marks

Jan Marks began his career at TUI, where he learned to build bridges across countries and cultures and to enable holiday experiences with international teams. With the rise of the internet, his passion shifted to designing and optimizing digital experiences. Jan still refuses to accept that over 95% of visitors to most websites simply disappear without doing what the operator would have liked them to do. Today, he is driving the expansion of ambitious conversion optimization programs for leading news and media companies worldwide at technology provider VWO, helping them convert more website visitors into engaged users and loyal subscribers with software and AI support.