Patricia Grundmann
Vice President Media & Retail Media at OBI and Managing Director of OBI First Media Group, OBI First Media Group
Patricia Grundmann is Vice President Media & Retail Media at OBI and Managing Director of OBI First Media Group. She has been working in retail media at OBI for more than seven years and has built up OBI First Media Group and the retail media business area in many different roles, for which she remains responsible today. Before joining OBI, Grundmann held various positions in retail, including at OTTO and moebel.de/ProSiebenSat1. Since September 2022, Patricia Grundmann has also been Chair of the Retail Media Circle within the BVDW. In January 2024, Grundmann was elected Vice Chair of the Retail Media Committee of IAB Europe.