Dr. Daniel Knapp

Daniel is an independent advertising analyst guiding industry players through data-driven analysis on complex issues from regulation over the digital advertising supply chain to new business models. He is board member at the EMR, a partner at retail media advisory firm Colosseum Strategy, founder of data forensics firm RE:DEF and also serves as Chief Economist at IAB Europe. Previously, he founded a programmatic advertising agency, served as an expert on media and AI for the European Commission and was Executive Director for Media & Advertising at intelligence firm IHS Markit (now S&P Global). He holds a PhD from the London School of Economics and serves on the boards of various think tanks and academic institutes on the future of media.