Kurt Kaiser

Since 2022, Kurt Kaiser has been CMO of the Burgenland State Tourism Organization, which recently became the first and so far only state in Austria to receive dual certification for sustainability: the Austrian Ecolabel and the internationally recognized TourCert seal.
The brand and communications strategist has more than 25 years of experience in leadership, brand building, and campaign management—including as Head of Marketing & Communications International at Volksbank, as Red Bull Air Race Team Manager, and as Managing Partner of the Serviceplan Group.
Today, he represents a tourism brand that focuses on sustainable enjoyment of life and unique experiences of nature, culture, and culinary delights. To achieve this, the brand is taking a different approach from the classic or typical advertising activities of a tourism region—on the one hand, through a high proportion of events and sponsorships, and on the other, through innovative campaigns featuring Burgenland's ambassador of culinary delights and actor Nicholas Ofczarek. Translated with DeepL.com (free version)