Iva Randelshofer
Associate UX Director, Ubisoft
Iva Randelshofer is the Associate UX Director at Ubisoft Düsseldorf, responsible for setting up cross-studio frameworks for UX research and user-centric processes. She has over 16 years of UX experience in the games industry and her specialization is focused on UX Research and DesignOps, as well as cognitive ergonomics, and accessibility.
Iva is a tireless advocate for user needs and believes it is the players’ right to enjoy seamless and memorable gaming experiences without any frustration. Before joining Ubisoft, Ivana was part of a research facility focused on Human-Computer Interaction and robotics. She also currently works on her Ph.D. in UX and Human-Computer Interaction and teaches interaction design and user research at various international universities.
