Tobias Hefele
CEO, Weischer.OOH
Tobias Hefele has been CEO of Weischer.OOH, a Weischer Media Group company, since January 2023. Previously, he was responsible for establishing the retail media agency Weischer.Retail and introducing programmatic booking options in the cinema advertising market. Other stages of his career led him to senior digital and innovation positions at Kinetic Worldwide Germany and Ströer. With his many years of experience in digital outdoor advertising and data-driven advertising solutions, he is driving the strategic development and innovative strength of Weischer.OOH.