Ingo Barlovic

Ingo Barlovic is managing partner of iconkids & youth, Munich, the largest German market and opinion research institute specializing in young target groups. He has been working with young target groups since 1995 and has since conducted numerous studies on national and international media and consumer goods markets. One focus of his work is on the areas of media obsolescence, advertising and the differences between the generations. Barlovic, co-author of the book “Marketing for Kids and Teens”, has published numerous articles in trade journals and is a frequent speaker at meetings and conferences.