Insider Tour: Artificial Intelligence in Media Companies
21. October 2025 in Munich
Artificial intelligence is igniting the next major phase of disruption in the media industry. No media company can afford to ignore this tech revolution. How are publishers dealing with artificial intelligence? How is it changing work behind the scenes, as well as the products offered to customers? And what does AI mean for corporate culture?
On the day before MEDIENTAGE, the trade magazine Medieninsider is organizing a discovery tour through Munich, giving participants the opportunity to gain first-hand knowledge. On the Insider Tour, we will take a look at the strategies and experiences of numerous media companies. We will visit Ippen Media, GMX/Web.de, and Google. Executives and AI specialists will provide insights into their strategies, discussing opportunities, risks, and untapped potential.
Participants include:
- Markus Knall, Editor-in-Chief, Ippen Media
- Markus Grabichler, Project Coordinator AI Integration, Senior Innovation and Research at Spiegel
- Katharina Happ, AI Manager Editorial, Web.de/GMX
- Cecile Schneider, Product Lead at the AI + Automation Lab, Bavarian Broadcasting (BR)
- Marco Parrillo, CEO, Ebner Media Group
Together with Medieninsider columnist Alexandra Borchardt, gain first-hand insights on-site and take the chance to engage in personal and confidential exchanges, for example during the lunch hosted by XPLR: MEDIA in Bavaria.