Liquid Content for Media Outlets
Rethinking Content: How Media Companies Adapt for Streaming, BVOD, and Personalized Experiences
Streaming platforms, broadcaster VOD services (Mediatheken), and digital media offerings are transforming how content is produced, distributed, and consumed. Today, users expect personalized offerings, platform-tailored formats, and content that adapts flexibly to different viewing situations.
At the same time, AI, metadata, and new platform architectures are opening up opportunities to deploy existing content with significantly greater flexibility. A single piece of content can generate multiple user experiences tailored to specific target audiences, consumption contexts, and distribution channels.
This panel discusses the impact of this evolution on journalism, media products, and business models, and looks at how media outlets can reimagine content for streaming, catch-up TV, and personalized consumption.
At the same time, AI, metadata, and new platform architectures are opening up opportunities to deploy existing content with significantly greater flexibility. A single piece of content can generate multiple user experiences tailored to specific target audiences, consumption contexts, and distribution channels.
This panel discusses the impact of this evolution on journalism, media products, and business models, and looks at how media outlets can reimagine content for streaming, catch-up TV, and personalized consumption.
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