Filter Coffee Meets Filter Bubble

Among the over-60s, local newspapers, radio, and linear television continue to enjoy a high level of trust. Social media still plays a rather minor role for many of them. For now! Because that is changing increasingly. More and more so-called best agers are actively using digital channels such as news portals, search engines, messengers, and social media via their smartphones. However, this development also means that this generation is becoming susceptible to disinformation – and what's more, they are more likely to believe this false information than younger people.
What responsibility do journalists bear for this development? And what strategies and specific offerings can they use to specifically address the life situations and biographical upheavals of best agers in order to regain trust in the media and democracy? This is the topic of the joint panel discussion by BLM and BR.
After taking a critical look at the phenomenon of “disinformation,” the discussion will focus on factors that make older people particularly susceptible to conspiracy myths and charlatans. Knowing these factors is valuable for journalists and media companies who want to maintain or restore a trusting relationship with their audience. A look at best practice examples provides initial inspiration for concrete implementation ideas, which will then be discussed in a conversation between the three speakers and the audience.