Journalism Summit
The Shift in Journalism - Is the Creator Economy Redefining Journalism?
Whether on Instagram, YouTube, TikTok, in newsletters, or podcasts, more and more journalists are publishing their content as a personal brand, building their audience directly, and financing their work in new ways: through platforms, partners, communities, or crowdfunding. The so-called creator economy offers opportunities for greater independence, diversity, and proximity to the audience—but it also presents journalism with new challenges.
What does credibility mean when journalistic creators combine content, opinion, and self-marketing? Who controls quality? And how are these developments changing the role of traditional newsrooms – from competition for attention to new forms of collaboration with creators? How is journalistic content financed outside of established structures – and what role do platforms play in this?
At the Journalism Summit, creators, journalists, and experts from academia and media practice discuss how the German media landscape is changing—and show how journalism must reinvent itself between attitude, reach, and economic pressure.
What does credibility mean when journalistic creators combine content, opinion, and self-marketing? Who controls quality? And how are these developments changing the role of traditional newsrooms – from competition for attention to new forms of collaboration with creators? How is journalistic content financed outside of established structures – and what role do platforms play in this?
At the Journalism Summit, creators, journalists, and experts from academia and media practice discuss how the German media landscape is changing—and show how journalism must reinvent itself between attitude, reach, and economic pressure.
