Agentic AI for Non-techies

How can we work efficiently and robustly with AI agents today? Or... taking a step back: How do you build an AI agent? Or... taking another step back: What exactly is an AI agent? Almost 12 months ago, 2025 was proclaimed the “Year of the Agents,” yet most of us still don't really understand what that means. We are already surrounded by AI models that make small decisions: Agentic AI, in other words. We deliberately put aside visions of the future and take a practical, beginner-friendly approach to the questions that really interest us: What do agentic systems do today? And how can I use them sensibly? Because agentic AI is not a perfect synthetic employee. Agentic AI is primarily a behavioral pattern for generative software. But we have to learn about that first. So it's about “chatbot agents” vs. “workflow agents,” APIs and tool use, entry barriers and best practices. And, of course, the question of how the strengths and weaknesses of language models such as ChatGPT play out when you suddenly give the language model the power to make decisions. Even if those decisions are only very small ones at first.

This masterclass is part of our MTM AI Skills for Media series.