Social Selling - And Now It’s Time to Shop!

TikTok has started selling products via the platform. Major brands such as About You, Cosnova and Nivea are involved right from the start. Social selling has not yet really caught on in Germany. However, young target groups are open to the topic and the potential is huge. According to Tiktok, more than 200,000 retailers in the UK are already using the “Discovery E-Commerce” store solution. What are your initial experiences with it? To what extent is social no longer just an advertising channel, but also a relevant sales channel? How can brand and shopping experiences be linked? And what can we actually learn from teleshopping - the pioneer in social selling?