Audio: More Regional & More Efficient Through AI

Local content has long been associated with significant effort—whether in production or distribution. At the same time, acquiring regional advertisers poses an ongoing challenge for media companies, requiring them to constantly monitor campaigns and competitors. Yet some publishers and local media outlets are already streamlining these very processes. They are using tools that, powered by artificial intelligence, allow them to produce regional or hyperlocal podcasts in no time, as well as tools that promise greater transparency in the local radio advertising market and programming.
So how can the use of technology make the regional media market more efficient, more inclusive, and future-proof?