How to Build a Home for a Generation

Boom Radio has quickly established itself as the UK’s radio station for the Baby Boomer generation, proving there is a powerful appetite for authentic, personality-driven broadcasting. Founded by experienced industry figures Phil Riley and David Lloyd, the station set itself apart with presenters broadcasting from home studios and a music mix that resonates with listeners who feel underserved by mainstream outlets. With a growing weekly audience and spin-off channels like Boom Light and Boom Rock, Boom Radio has become a model for how to build a genuine home for a generation.