Beyond Live: The new proximity in sport

Today, the sports experience no longer ends with the final whistle - media and clubs are now creating entire worlds of experience to emotionally engage fans beyond the live match: Personalized content, platform strategies and immersive formats create more proximity, which is inspiring and becoming more and more commercially relevant. Key voices in the sports and entertainment business discuss how “fanhood” is revitalizing the industry - and why everyone wins in the end: Fans, leagues, clubs and brands.