State of the Community Economy

Today's creators are more than just social media personalities—they are brands, program makers, and crowd pullers all at once. The creator economy has developed into a professional market in Germany that challenges traditional media companies while also opening up new opportunities for them. Communities are the most important currency here, which is why there is talk of a shift to a community economy. This session provides a concise overview of the current state of the creator economy: How are power and value creation structures shifting in the digital content market? And why is this topic of strategic relevance not only for streaming platforms, but also for the TV industry in particular? Which trends and platforms are shaping the business? Tobias Schiwek provides a concise look at figures, developments, and best practices—and shows how traditional media players can benefit from the dynamics of the community economy.