Video Trends 2025

The increasing consumption of short videos is changing the way moving images are used in Germany. The German general election was the latest example of this: For many young people, platforms such as TikTok, Instagram Reels and YouTube Shorts are key sources of information, with a significant influence on the opinion-forming process. How are short videos with informative content perceived? And what role do recommendation systems play in this? The panel will discuss these questions with experts from the industry and the media regulator based on the latest results of the “Video Trends 2025” study.