Gen Z and Alpha Decoded

Reaching and retaining young target groups such as Gen Z and Alpha is becoming increasingly difficult for media companies - especially due to declining reach, fragmented platform usage and fleeting media behavior. Between innovative formats and creative strategies, the media industry is searching for solutions. In its latest study, XPLR: MEDIA in Bavaria highlights best practices, challenges and lessons learned from the industry. At the associated panel at #MTM25, experts will discuss what access to young target groups can look like today and tomorrow.