The Future of Television

In light of rapidly changing viewer behavior, the rise of social media and streaming platforms and the many new players on the market, the question arises: Will television still be relevant in the coming years? How can television adapt to these changes and will it remain the central medium for reaching the masses? In an interview with Torsten Zarges, Bert Habets, CEO of ProSiebenSat.1, sheds light on the medium's transformative potential.