Strengthening trust

Fake news and deepfakes pose a serious threat to the credibility of media worldwide. The Media Passport offers an innovative, technological solution to counter these challenges. By using digital fingerprints based on blockchain, content can be reliably verified and manipulation can be uncovered. This gives media companies the opportunity to protect their reputation and ensure greater transparency at the same time.

Kim Seidler and Konstantin Teepe demonstrate how the TruCycle Media Passport powered by IOTA scans the internet for misinformation and offers effective solutions for the modern media market. They will show how technology can help to strengthen media trust and ensure the integrity of information.