AI in BUSINESS – from EXPERIMENT to REALITY
Interactive event for members of the WOMEN IN MEDIA network
Please attend here in advance
ATTEND
FUTURES BEING MADE invites the WOMEN IN MEDIA network, in cooperation with the LAUSEN law firm, to look at the potential of AI from different perspectives: Managers must now find practicable solutions in order to utilise all technical possibilities and at the same time deal with the still uncertain legal situation. What risks need to be considered? When do contracts need to be tightened? Which guardrails or guidelines make sense from a technical perspective? What are the requirements of the new AI Act? And what role does active stakeholder management play in this?
The event is aimed at women in media and also offers visitors to the Media Days the opportunity to participate. The target group are managers and decision-makers who deal with the strategic and legal issues surrounding the topic of AI for their company. The topics: The use of AI is developing from the company-internal play and test phase into a new stage. AI is becoming a regularly used tool whose advantages cannot be overlooked. In many cases, it will no longer be used purely internally, but will also be offered to interested customers. Above all, AI-generated work results are also to be utilised commercially. However, real market use is now also accompanied by greater obligations. Initial court proceedings and internal compliance requirements are currently focussing more attention on existing legislation. Copyright, data protection and personal rights also apply with regard to the new technology. The AI Act, which came into force on 1 August 2024, must also be taken into account, which is one of the reasons why strategic alliances between content and tech are becoming increasingly important.
FUTURES BEING MADE GmbH is a consulting boutique that specialises in future-oriented stakeholder management in order to open up new business areas and value creation opportunities. The combination of AI-supported process optimisation and stakeholder insights helps to make data-based decisions and thus achieve strategic advantages for the individual and the company.
Kanzlei LAUSEN is one of the leading German law firms for media, technology, entertainment and copyright law. The law firm focuses on specific industries such as music, publishing, film, TV, press or live entertainment and offers comprehensive legal advice in all relevant areas of the media industry, in particular on all legal and strategic issues relating to the use of artificial intelligence.
FUTURES BEING MADE invites the WOMEN IN MEDIA network, in cooperation with the LAUSEN law firm, to look at the potential of AI from different perspectives: Managers must now find practicable solutions in order to utilise all technical possibilities and at the same time deal with the still uncertain legal situation. What risks need to be considered? When do contracts need to be tightened? Which guardrails or guidelines make sense from a technical perspective? What are the requirements of the new AI Act? And what role does active stakeholder management play in this?
The event is aimed at women in media and also offers visitors to the Media Days the opportunity to participate. The target group are managers and decision-makers who deal with the strategic and legal issues surrounding the topic of AI for their company. The topics: The use of AI is developing from the company-internal play and test phase into a new stage. AI is becoming a regularly used tool whose advantages cannot be overlooked. In many cases, it will no longer be used purely internally, but will also be offered to interested customers. Above all, AI-generated work results are also to be utilised commercially. However, real market use is now also accompanied by greater obligations. Initial court proceedings and internal compliance requirements are currently focussing more attention on existing legislation. Copyright, data protection and personal rights also apply with regard to the new technology. The AI Act, which came into force on 1 August 2024, must also be taken into account, which is one of the reasons why strategic alliances between content and tech are becoming increasingly important.
FUTURES BEING MADE GmbH is a consulting boutique that specialises in future-oriented stakeholder management in order to open up new business areas and value creation opportunities. The combination of AI-supported process optimisation and stakeholder insights helps to make data-based decisions and thus achieve strategic advantages for the individual and the company.
Kanzlei LAUSEN is one of the leading German law firms for media, technology, entertainment and copyright law. The law firm focuses on specific industries such as music, publishing, film, TV, press or live entertainment and offers comprehensive legal advice in all relevant areas of the media industry, in particular on all legal and strategic issues relating to the use of artificial intelligence.
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