Swipe, Like, Learn

More and more teenagers and young adults are not finding their interests and concerns reflected in the traditional news media and are informing themselves almost exclusively via social media. But how can complex news on TikTok and the like be communicated in an understandable and appealing way? And what role does news literacy play in this?

In this talk, Vanessa Bitter (#UseTheNews) and Roland Hindl (BR24) discuss approaches on how media organisations can reach young target groups and attract their attention to news.