Me vs. We
Where People Find Authentic Recommendations and Like-Minded Communities
In this session, Julia Theissen, Senior Clients Partner at Reddit, explores the differences between community marketing and influencer marketing. Using Reddit as a case study, she demonstrates how brands can build long-term relationships and trust through authentic community engagement. She explains why community-driven interaction is often more sustainable than traditional influencer campaigns, which focus on quick visibility. Attendees will gain valuable insights on how to effectively leverage Reddit for their marketing strategy and which approaches foster long-term growth.
