WTFuture?!
The Motto of MEDIENTAGE MÜNCHEN 2025
What does the future of media look like? The industry’s rapid transformation is leading to an increasingly fragmented media landscape. Newsrooms are under pressure to think across a multitude of channels and to strike a balance between algorithms, information, and user-centred content.
At the same time, democratic values once considered secure are coming under pressure around the world. Platforms are redefining the rules overnight, and tech billionaires are deciding who and what gets seen.
Under the motto WTFuture?!, MEDIENTAGE MÜNCHEN 2025 captures this feeling of being overwhelmed – in the face of a future developing faster than we are able to comprehend.
There’s no time to pause: Artificial Intelligence is accelerating the pace of change within the industry. Whether in production or distribution, media companies are already making successful use of this technology. But to remain fit for the future, they must keep up with the rapid evolution of AI – because what seemed unthinkable just recently is now becoming reality.
Together, we’re searching for answers for the media sector:
How can we develop strategies for the unpredictable?
How can journalism actively support democracy and society?
How can we shape the future of media?
In short: What The Future?!
And sometimes simply a stunned: “WTF?!”