Call for Papers
8. June 2021
© Location Broker
Concept 2021
21. July 2021


The MEDIENTAGE Special Connect! The Future of TV is taking place for the sixth time this year and is dedicated to the world of networked television. This year, the conference will take place on Tuesday, October 26 at MEDIENTAGE MÜNCHEN (in cooperation with MEKmedia). At this event, for the second time, the Connect! The Smart TV Award will be presented for the second time. The award honors special innovations, apps and services related to connected TV. MEDIENTAGE MÜNCHEN is presenting the award together with the German TV Platform, supported by MedienNetzwerk Bayern.  

The winners will be announced at the awards ceremony (starting at 8:00 p.m.) on October 26 as part of MEDIENTAGE MÜNCHEN. The award ceremony can be attended on site at the Isarforum with a day ticket for MEDIENTAGE or followed with an online ticket via the MEDIENTAGE platform. 

All providers whose Connected TV services are available in Germany or the DACH region were eligible to apply, regardless of the location of the company’s headquarters. Connected TV Services are applications that can be used on one or all of the following platforms:

  • TV boxes, receivers or sticks.
  • Smart TV platforms on TV sets
  • HbbTV applications

The winners will have the opportunity to present themselves in a digital masterclass at MEDIENTAGE MÜNCHEN 2021 and will also benefit from the reach and media attention of Medien.Bayern GmbH and the German TV Platform. The prize is not endowed.


The award categories at a glance with their nominees and winners 

1) Like2Use – Best User Experience
In this category, the best user experience with services on connected TVs is awarded. Preconditions are optimal usability, i.e. the intuitive handling and user friendliness of applications on connected TVs, as well as the perfect user experience, which sustainably generates enthusiasm among viewers and makes the overall experience of using the app attractive. This category also includes helpful features within the application, an attractive design and a positive brand image.

  • B1 Smart TV
  • ProSiebenSat.1 Digital
    Shoppable TV

The winner: DAZN DACH (DAZN) 

2) Feels like Magic – Best technological Innovation
Modern smart TVs offer an attractive combination of technology, design and a diverse entertainment experience. The Feels like Magic category honours outstanding technological innovations on smart TVs that take the connected TV experience to a new level. The award-winning technological innovation can be on the device itself or relate to a service or app in the connected TV environment that enables a new TV experience (e.g. new ways of interacting with smart TVs, AI/voice recognition, gamification features, in-app shopping, smart home functions, etc.).

  • Bayerischer Rundfunk
    HbbTV Audiosync
  • B1 Smart TV
  • ProSiebenSat.1 Digital
    Shoppable TV

The winner: Bayerischer Rundfunk (HbbTV Audiosync)

3) Loud & Clear – Best Brand Performance
In this category the best brand performance in connected television is awarded. We consider all successful brand experiences on smart TVs. This can include corporate channels, successful advertising campaigns or apps.

  • AUDI
    Audi tv
  • Deutscher Bundestag
    die Smart TV-App des Deutschen Bundestages

The winner: Deutscher Bundestag (die Smart TV-App des Deutschen Bundestages)

4) Good2CU – Best Special Interest Offer
In this category outstanding special interest offers on connected TV are awarded. All special interest applications are concidered that offer content that is customized for a clearly defined and highly focussed target group, which is classified by the jury as high-quality, suitable and consistent.

  • Deutscher Bundestag
    die Smart TV-App des Deutschen Bundestages
  • filmwerte
    Filmfriend – Das Filmportal für Bibliotheken
  • Pluto TV Europe
    Pluto TV

The winner: filmwerte (Filmfriend – Das Filmportal für Bibliotheken)

5) All Eyes on you – Best Newcomer
The category All Eyes on you rewards successfully introduced or well established concepts for new Connected TV services, as well as creative/innovative ideas for the use of TV screens in the future, which have been realised or presented between 1.3.2020 and 31.8.2021 (deadline for submissions) and which have set a relevant milestone for the Connected TV world and/or show innovative, unconventional scenarios for the screen use of tomorrow ever since.

  • B1 Smart TV
    Sportworld „My View“ (Multi-View)
  • Deutscher Bundestag
    die Smart TV-App des Deutschen Bundestages
  • German Car TV Programm
    Motorvision TV-App

The winner: B1 Smart TV (Sportworld „My View“ (Multi-View))


The Jury

This high-class jury of industry experts picks the winners:

  • Christine Gebhard, editor-in-chief
  • Prof. Dr. Heidi Krömker, head of department, chairwoman of the examination board for the media technology study programme, TU Ilmenau
  • Jan Möllendorf, Managing Partner defacto x
  • Kathleen Schröter, Technologist & Alchemist, J2C
  • Torsten Zarges, chief reporter



A review of the 2020 Award can be found here.

In Co-operation with:                    

Supported by: