Call for Papers
8. June 2021
Concept 2021
21. July 2021


The 6th annual MEDIENTAGE Special Connect! The Future of TV is dedicated to the world of connected television. The digital preview on the 24th of June gives you a taste of the conference and award – both taking place at the 35th MEDIENTAGE MÜNCHEN on 26 October 2021. More information will follow shortly.

For the second time, the Connect! The Smart TV Award honours special innovations, apps and services related to connected television. It is awarded by MEDIENTAGE MÜNCHEN and the Deutsche TV-Plattform in association with MedienNetzwerk Bayern


Apply now!

The application period for the award runs from 24 June to 31 August.

All providers whose Connected TV services are available in Germany or the DACH region are invited to apply, regardless of their company’s location. Connected TV services are applications that can be used on one or all of the following platforms:

  • TV boxes, receivers or sticks
  • Smart TV platforms on TVs
  • HbbTV applications

In addition, creative and innovative ideas for the use of TV screens in the future can be submitted for the first time in the category All Eyes on you – Best Newcomer. For more information, see Categories below.

The winners will have the opportunity to present themselves in a digital masterclass at MEDIENTAGE MÜNCHEN 2021 and will also benefit from the reach and media attention of Medien.Bayern GmbH and the German TV Platform. The prize is not endowed.

Please note that a Google email address is required to process the application form!



1) Like2Use – Best User Experience
In this category, the best user experience with services on connected TVs is awarded. Preconditions are optimal usability, i.e. the intuitive handling and user friendliness of applications on connected TVs, as well as the perfect user experience, which sustainably generates enthusiasm among viewers and makes the overall experience of using the app attractive. This category also includes helpful features within the application, an attractive design and a positive brand image.

2) Feels like Magic – Best technological Innovation
Modern smart TVs offer an attractive combination of technology, design and a diverse entertainment experience. The Feels like Magic category honours outstanding technological innovations on smart TVs that take the connected TV experience to a new level. The award-winning technological innovation can be on the device itself or relate to a service or app in the connected TV environment that enables a new TV experience (e.g. new ways of interacting with smart TVs, AI/voice recognition, gamification features, in-app shopping, smart home functions, etc.).

3) Loud & Clear – Best Brand Performance
In this category the best brand performance in connected television is awarded. We consider all successful brand experiences on smart TVs. This can include corporate channels, successful advertising campaigns or apps.

4) Good2CU – Best Special Interest Offer
In this category outstanding special interest offers on connected TV are awarded. All special interest applications are concidered that offer content that is customized for a clearly defined and highly focussed target group, which is classified by the jury as high-quality, suitable and consistent.

5) All Eyes on you – Best Newcomer
The category All Eyes on you rewards successfully introduced or well established concepts for new Connected TV services, as well as creative/innovative ideas for the use of TV screens in the future, which have been realised or presented between 1.3.2020 and 31.8.2021 (deadline for submissions) and which have set a relevant milestone for the Connected TV world and/or show innovative, unconventional scenarios for the screen use of tomorrow ever since.


The Jury

This high-class jury of industry experts picks the winners:

  • Christine Gebhard, editor-in-chief
  • Prof. Dr. Heidi Krömker, head of department, chairwoman of the examination board for the media technology study programme, TU Ilmenau
  • Jan Möllendorf, Managing Partner defacto x
  • Kathleen Schröter, Technologist & Alchemist, J2C
  • Torsten Zarges, chief reporter



A review of the 2020 Award can be found here.

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