Dr. Markus Söder
Highlights of MEDIENTAGE 2019
31. October 2019
18. March 2020

Connect-Award 2020

Postponed! New Date: June 23, 2020 | Design Offices Munich Atlas

Within the context of the conference “Connect! The Future of TV” there will be granted the “Connect! The Smart TV Award” for the first time – a joint project of MEDIENTAGE MÜNCHEN and the German TV Platform. The award is supported by MedienNetzwerk Bayern.
The award is intended to honour special innovations, apps and services in the field of connected TV. The winners will have the opportunity to be present at MEDIENTAGE 2020 and will also benefit from the reach and media attention of Medien.Bayern GmbH and the German TV Platform. The prize is not endowed.

The current developments around the coronavirus also affect the MEDIENTAGE Special “Connect! The Future of TV”, which was scheduled to take place on 22 April 2020.

Against the background of the incalculable development even beyond Easter, it is not possible to hold the event. In the hope that the situation will relax in the next few weeks, we have therefore decided to postpone the event, including the presentation of the Connect! The Smart TV Award to June 23, 2020.

Award ceremony
The winners will be announced at the award ceremony in Munich on Tuesday, 23rd of June 2020 (within the conference “Connect! The Future of TV”, venue: 13th of the Design Offices Munich Atlas, Rosenheimer Straße 143c, 81671 Munich)

>>> Please find here tickets, a hotel recommendation and information about the conference. 



1) Like2Use – Best User Experience

In this category, the best user experience with services on connected TV is awarded. Preconditions are optimal usability, i.e. the intuitive handling and user-friendliness of applications on connected TVs, as well as the perfect user experience, which sustainably generates enthusiasm among viewers and makes the overall experience of using the app attractive. In addition to simple usability, this also includes helpful features within the application, an attractive design and a positive brand image.


2) Feels like Magic – Best technological Innovation

Modern smart TVs offer an attractive combination of technology, design and a diverse entertainment experience. The Feels like Magic category honours outstanding technological innovations on smart TVs that take the connected TV experience to a new level. The award-winning technological innovation can be on the device side or relate to a service or app in the connected TV environment that enables a new TV experience (e.g. new ways of interacting with smart TVs, AI/voice recognition, gamification features, in-app shopping, smart home functions, etc.).


3) Loud & Clear – Best Brand Performance

In this category the best brand performance in connected television is awarded. We consider all successful brand experiences on smart TVs. This can include corporate channels, successful advertising campaigns or apps.


4) Good2CU – Beste Special Interest Offer

In this category outstanding special interest offers on connected TV are awarded. All special interest approaches that offer content that is customized for a clearly defined and highly focussed target group, which is classified by the jury as high-quality, suitable and consistent.


5) All Eyes on you – Best Newcomer

The All Eyes on you category awards new connected TV services that were launched on the market between January 1, 2019 and March 4, 2020 (deadline for submissions) and which have since then set a relevant milestone for the connected TV world with their offer.


The Jury

This high-class jury of industry experts picks the winners:

  • Christine Gebhard, editor-in-chief film-tv-video.de
  • Prof. Dr. Heidi Krömker, head of department, chairwoman of the examination board for the media technology study programme, TU Ilmenau
  • Jan Möllendorf, Managing Partner defacto x
  • Jürgen Sewzcyk, Senior Advisor Commercial Development, Eutelsat
  • Torsten Zarges, chief reporter dwdl.de


Submission criteria

All providers whose connected TV services are available in Germany or the DACH region (Germany, Austria and Switzerland), regardless of the location of the company’s headquarter, can apply.
By connected TV services we mean applications that can be used on one or all of the following platforms:

  • TV boxes, receivers or sticks
  • Smart TV platforms on TV devices
  • HbbTV applications

The closing date for applications was 4 March 2020 – an application is therefore no longer possible. We will soon publish a shortlist of the nominees on this site.

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