24. June 2021
21. July 2021

Concept 2021

We are looking forward to welcoming you back to Munich in October, because in 2021 MEDIENTAGE MÜNCHEN will take place hybrid for the first time from October 25-29. You can expect 5 days of conference program, an expo with exciting partners (on-site and digital) and networking opportunities. If the Corona situation gets worse again by October, we will switch to a purely digital event.

Under the motto “New Perspectives” we offer over 100 talks, interviews and masterclasses. After the event, all sessions will again be available on demand for four weeks.


New location 2021:

To give you the best possible experience (both on-site and online), we’ve decided on a new location this year: the ISARFORUM in Munich. For the first time, we are bundling the entire event in one location for all event components – conference, expo and evening program. The most important information at a glance:

  • 5 days hybrid event with audience
  • On-site capacities depending on current Corona rules
  • On-site ticket sales to start mid-September
  • Evening program for the conference, with daily changing events
  • online we will use our own platform (as already in 2020)
  • daily conference program approx. 1 – 7 pm.
  • at least 2 conference tracks in parallel
  • Masterclasses in the morning online only as web seminar


In 2021, you can once again expect top-class talks and sessions with more than 350 speakers at MEDIENTAGE MÜNCHEN. We are pleased to announce the first speakers for 2021!
Among others, Dr. Katja Wildermuth (Director General of Bayerischer Rundfunk), Devesh Raj (Chairman of Sky Deutschland) and Henry Blodget (Founder & CEO, Insider Inc.) will join us.

Also attending will be Elke Walthelm (Executive Vice President Content, Sky Deutschland), Matthias Schranner (CEO, Schranner AG Negotiation Institute), Volker & Gesa Engel, (Uncharted Territory), Carolyn McCall (CEO ITV) and Tatsiana Tkachova (Photojournalist from Minsk, Belarus).

The MEDIENTAGE Summit will be moderated for the first time by Ingo Zamperoni. Also joining the summit will be Gunnar Wiedenfels. As CFO of the Discovery Group in New York, the German-born Gunnar Wiedenfels is one of the key architects behind the biggest media merger of the year, the planned merger of WarnerMedia and Discovery to form the $100 billion content giant

You can now find the programme here:


The motto: new perspectives

The motto of the 35th MEDIENTAGE MÜNCHEN is New Perspectives. The Corona Crisis has turned the world upside down in 2020. On the one hand, the demand for information and entertainment has increased, especially on digital channels. On the other hand, media companies are struggling with short-time work, falling advertising revenues and the unpredictability of the next weeks and months.

At MEDIENTAGE MÜNCHEN we look at the time after the pandemic and show new perspectives. What has changed as a result of Corona? What issues are preoccupying the industry? And what does the future hold? We look behind the current crisis, discuss what’s happening off the headlines and look at trends that have been strengthened by Corona or that have fallen short. We connect you with inspiring minds, the best ideas and the most relevant innovations in the industry.